Victor Lombardi

Combines business and design, strategy and tactics, vision and practicality; author of Why We Fail

Victor helps organizations design products and build businesses that offer the best possible consumer experience. He does this by combining his liberal arts education and technology industry work into a perspective that is both practical and human.

Victor began his career in IT on the help desk, where he daily witnessed … [full biography]

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  • Victor can help you with

    Product Development

    I help my clients expand their business and increase revenue by teaching and consulting on new digital product and service development. We make our way together through the entire process, agreeing on business strategy, determining the project’s scope, performing research, generating ideas and concepts, prototyping, testing, deciding what to build, and winning executive approval.

  • Books by Victor

    • Why We Fail

      Learning from Experience Design Failures
      published in July 2013

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  • Victor's Biography

    Victor Lombardi

    Victor helps organizations design products and build businesses that offer the best possible consumer experience. He does this by combining his liberal arts education and technology industry work into a perspective that is both practical and human.

    Victor began his career in IT on the help desk, where he daily witnessed poor design and helped customers overcome it. Progressing to system administrator, he learned how networks, servers, and websites actually work by building them. Transitioning to become an interface designer, he worked for a decade contributing to more than 40 software and Internet products for organizations such as General Electric, Cisco, J.P. Morgan, and the Southern Poverty Law Center.

    He’s coached teams at Reed Elsevier and Rodale through the entire product development process, and helped turn around a failing media business at Fox Mobile Group through the development of a new web platform and mobile apps.

    He’s passionate about learning and sharing what he learns: He earned a master’s degree in music technology from New York University and a bachelor’s degree in journalism from Rutgers University, co-founded the Information Architecture Institute and the Overlap conference, and taught at the Parsons School of Design and the Pratt Institute. He’s also written a book, Why We Fail: Real Stories and Practical Lessons from Experience Design Failures.

    Finally, Victor walks the walk by developing his own product, Nickel, with the goal of making personal financial planning accessible to everyone.