Steve Portigal

Expert at interviewing people, student of what makes culture

Steve is the founder of Portigal Consulting. In the past 15 years he’s interviewed families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. He’s an accomplished presenter who speaks about culture, innovation, and design at companies such … [more]

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  • Steve can help you with

    User Insights

    I help clients discover new insights about users: not just what people are doing now, but what they might do doing (whether or not they know it) in the future. I provide perspective not only about behavior but also about the meaning of those behaviors, where that meaning can provide new opportunities for products and services. I wrote a book on user research: Interviewing Users.

    Insight Activation

    So many teams find themselves with researcher data from users but no idea what to do with it. I specialize in diving deeply into research to pull out the implications for product, process, features, marketing, organizational change and more. I facilitate workshops and ideation session that encourage divergent thinking and broad creativity to unlock the potential of user insights.

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  • Books by Steve

  • Biography

    Steve is the founder of Portigal Consulting. In the past 15 years he’s interviewed families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. He’s an accomplished presenter who speaks about culture, innovation, and design at companies such as eBay, Adobe, Nokia, Hewlett-Packard, and Dolby Laboratories.

    Steve has lectured at Stanford University, Institute of Design, California College of Art, and UC Berkeley, and writes regularly on topics from interaction design to pop culture for Interactions, Core77, Ambidextrous, and Johnny Holland. He has a graduate degree in human-computer interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.