Peter Jones

Visionary of systemic design in healthcare

Peter’s healthcare innovation research develops the opportunities for connecting content and learning resources to professional practice and clinical education. He has led service design and field research for leading decision and educational services and interactive products for physicians, nurses, and medical students. He is author of Rosenfeld Media’s Design for Care: … [full biography]

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    Strategic Foresight

    A strategic view of innovation requires mapping the future to align product and service strategy. In strategic foresight we employ trend analysis, scenario design, system mapping and stakeholder design processes to develop meaningful future pathways for strategic innovation. (We teach these methods at graduate level in the OCADU program by the same name).

    Innovation Research

    Innovation programs entail the design of breakthrough concepts, developing capacity to reach current and future markets, and the research to both explore ideas and validate their design. We have over 15 years experience in developing innovation strategies, customizing user and field research to evaluate innovation, and the human-centered research to identify and amplify latent and overlooked opportunities. (Conducted for LexisNexis, Elsevier (Health & Science), Reynolds and Reynolds, numerous startups and public policy programs)

    Participatory and Dialogic Design

    Much of our engagement work is conducted in participatory design and co-creation workshops. Peter is a published expert in dialogic design methods, a multi-stakeholder systems approach for developing organizational strategy, long-scale planning, and reaching consensus in complex social and technological projects. (Participatory design done with nearly every client. dialogic design conducted for US Air Force/ AFRL, Social Sciences & Humanities Research Council, and numerous public and non-profit engagements).

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  • Peter's Biography

    Peter Jones

    Peter’s healthcare innovation research develops the opportunities for connecting content and learning resources to professional practice and clinical education. He has led service design and field research for leading decision and educational services and interactive products for physicians, nurses, and medical students. He is author of Rosenfeld Media’s Design for Care: Innovating Healthcare Experience. He wrote Design for Care to help designers deliver systemically relevant solutions to the emerging problems of multidisciplinary healthcare services and the complexity of care: http://designforcare.com.

    Peter is also associate professor at Toronto’s OCAD University, where he is a senior fellow of the Strategic Innovation Lab and teaches in the Strategic Foresight and Innovation MDes program. Peter previously published We Tried to Warn You (Nimble Books, 2008) and Team Design (McGraw-Hill, revised in 2002). He has authored recent peer-reviewed research articles and whitepapers, available online at his blog Design Dialogues.