Peter Hughes

Helps teams actualize their vision through user research

Peter Hughes cutout

Peter is a Usability/UX Specialist who loves working with his customers to create successful products while helping them avoid the stress of wasting resources on product features and concepts that fail. His company, Ascest LLC, helps organizations validate product feature assumptions, identify customer experience optimization opportunities, and introduce measurable methods … [full biography]

Have Peter Hughes teach your team

  • Peter can help you with

    Usability Testing

    I help my clients learn how to conduct their own usability tests effectively. From initial sketch ideas to deployed products (online, mobile, self-service kiosks, cable boxes, gaming consoles etc), I assist my clients make sense of how their customers experience, or will experience, their digital offerings.

  • Have Peter Hughes teach your team
  • Peter's Biography

    Peter Hughes

    Peter is a Usability/UX Specialist who loves working with his customers to create successful products while helping them avoid the stress of wasting resources on product features and concepts that fail. His company, Ascest LLC, helps organizations validate product feature assumptions, identify customer experience optimization opportunities, and introduce measurable methods for determining software effectiveness for their target customers.

    He helps organizations implement effective usability testing programs that generate a steady stream of highly specific, actionable customer and competitive feedback to inform the design direction of new UX concepts and existing products, that are easy to implement, low-cost, and have little impact on development schedules.

    Over the last 18 years, Peter helped his clients identify numerous product improvement opportunities, and validate software product design directions for startups to corporations such as MetLife, JP Morgan Chase, Bloomberg, Hearst Media, Boeing, Honeywell, and many others.