Louis Rosenfeld

Co-author of the Polar Bear book

Louis Rosenfeld cutout

Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations. He has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA. Lou helps his clients with … [full biography]

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  • Louis can help you with

    Search Analytics

    I help my clients make sense of how users are experiencing search on their sites. I do this by analyzing what users search, what happens when they search, what problems can be identified and diagnosed, and what aspects of the search experience can be measured and monitored. (I wrote the bible on this topic: Search Analytics for Your Site.)

    Strategic Information Architecture

    I don’t create wireframes and site maps; instead, I “teach a man to fish”. I do this by quickly devising ideas for fantastic improvements and inexpensive fixes to my clients’ current IA designs and research methods. I also mentor their managers and teams and help them develop and move through RFP processes. (I co-wrote the bible of IA: Information Architecture for the World Wide Web.)

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  • Louis's Biography

    Louis Rosenfeld

    Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations. He has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA. Lou helps his clients with their information challenges at a strategic level—through mentoring their teams, evaluating their designs, beefing up their user research methodologies, and helping them find new talent.

    Lou has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly; 3rd edition 2006) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review magazines.

    Lou is also founder of Rosenfeld Media, the industry’s leading provider of user experience books, training, and other forms of high-level UX expertise. He blogs regularly and tweets @louisrosenfeld even more so.