Laura can help you with
My specialty is helping teams select the best research methods for what they need to learn. I work hands on with everybody on the product team to make sure that they’re doing the right research at the right time
I help user experience and product teams learn the basics of Lean Startup and Lean UX in order to build innovative products that users love. I teach them to identify and validate assumptions, find faster ways to learn from users, and develop innovative tests for predicting real user needs.
Books by Laura
A Practical Handbook for Product Managers and Entrepreneurs
to be published in 2016
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, UX designer, and product manager in Silicon Valley for companies of all sizes. Her books, Build Better Products (Rosenfeld Media, 2016) and UX for Lean Startups (O’Reilly Media, 2013), help teams learn more about their users and apply that knowledge to make products people use and love. She advises early stage startups and consults with companies that want to improve their research, UX, and product development processes. She has a deep and abiding love of business jargon, and her fondest wish is to someday facilitate a synergy or synergize a facilitation. Whichever is easier.