Kim Goodwin

Creator of UX teams and author of Designing for the Digital Age

Kim helps clients build their own design capabilities at all levels. She helps CEOs and startup founders achieve their visions for integrating design—or use design to express their visions. She helps managers build effective teams and then helps those teams learn and apply research, design, and project leadership skills in … [full biography]

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  • Kim can help you with

    Product and Service Design; Team Development

    I give short talks, run multi-day workshops, or offer hands-on mentoring for specific projects. These may include: Planning and conducting field research; Making sense of what you see and hear (using tools such as personas and journey maps); Developing future scenarios (storytelling) to guide the vision and inform requirements; Sketching initial concept storyboards and visual language studies; Iterating and turning initial concepts into detailed design; Mastery of design patterns and principles. Along the way, you’ll see how various design tools can provide greater focus, clarity, and commitment in ways such as: Developing a shared understanding of your audience and its needs; Working toward a roadmap instead of responding to random feature requests; Failing early—and inexpensively—through sketching; Minimizing documentation without shortchanging development.

    Organizational Consulting: Building Teams, Processes, and Cultures

    In many ways, solving the design problem is the easy part of delivering a great experience. Creating an organization that’s capable of delivering that experience–over and over again–is far more difficult. Each of my organizational consulting engagements is unique. Examples of past engagements include: A multi-year, multi-format design education program for a large international company; Cultural assessment, role and process definition, hiring, skill development, and leadership coaching for an agile startup; Design process development for a medical device maker that fostered innovation and demonstrated compliance with FDA regulations; Helping a design team understand why its expertise wasn’t getting used. These engagements range from a few hours of phone consulting to a few weeks of assessment and planning, often followed by ongoing implementation support.

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  • Have Kim Goodwin teach your team
  • Kim's Biography

    Kim Goodwin

    Kim helps clients build their own design capabilities at all levels. She helps CEOs and startup founders achieve their visions for integrating design—or use design to express their visions. She helps managers build effective teams and then helps those teams learn and apply research, design, and project leadership skills in any environment: Agile, waterfall, and anything in between.

    Kim spent 12 years at Cooper, where as vice president of design and general manager she led an integrated practice of interaction, visual, and industrial designers. As a former in-house creative director, Kim thinks consultants should work with clients rather than for them.

    Kim teaches on every project, and has taught thousands of people at events around the world. Many more have learned from her bestselling book, Designing for the Digital Age. Kim’s clients have ranged from a one-man startup to the world’s largest corporations. She’s led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, government, and IT. Kim’s projects include services and dedicated devices, as well as software and sites for desktop and mobile platforms.

    Kim lives near San Francisco but is seldom in her own time zone.