Kevin M. Hoffman

Combines meetings and design for positive change

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Kevin M. Hoffman is an information architect and design strategist that has been building digital tools since 1995. He holds a deep belief that properly designed and executed time spent together, or a good meeting, is a core element of good design. It puts necessary shared understanding and trust in … [full biography]

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  • Kevin can help you with

    Meeting Design and Facilitation

    I design and deliver full-day user experience strategy and mobile user experience design workshops with cross-departmental input and participation. Topics include design decision making, product strategy, lean experiment construction, business model strategy, and brand landscape and strategy. My work can also include the diagnosis of meeting design and collaboration challenges within existing organizations and processes.

    Digital Strategy

    I work with clients to evaluate the performance of digital properties (web sites, applications) and help them articulate a vision of the future that is specific enough to discuss user experience requirements, but flexible enough as to not prescribe design. This can include a path for moving forward, usually in the form an overview of major phases of a complex digital effort.

    Information Architecture and Responsive Design

    I approach information architecture to insure that no matter what combination of device, software, and user inputs (e.g. mouse vs. touch screen) a site or application does what it is intended. I develop page hierarchies and user flows which are built to work well on any device, in any screen size.

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  • Kevin's Biography

    Kevin M Hoffman

    Kevin M. Hoffman is an information architect and design strategist that has been building digital tools since 1995. He holds a deep belief that properly designed and executed time spent together, or a good meeting, is a core element of good design. It puts necessary shared understanding and trust in place, enabling teams to make better experiences real. Kevin is regularly hired to facilitate design meetings for web and application design projects. He also speaks and provides workshops on the design of meetings and collaboration all over the world.

    In 2012, Kevin founded the distributed design network Seven Heads Design, a network of highly experienced digital design thinkers who operate independently but love working together. Prior to that he served as Experience Director for the award-winning web design agency Happy Cog, where he lead he led user experience strategy and practice for Fortune 500 companies, non-profits, and start-ups. He spent the formative years of his career in-house at colleges and universities, bringing countless digital design and communications initiatives to life. During this time he also taught digital communications strategy and web design in graduate and undergraduate interaction and communications design programs. He always says yes to the first meeting.