Jeffrey can help you with
Continuous improvement coaching
Mentoring and development of innovative strategies and optimization frameworks to drive continuous improvement both quantitatively and qualitatively, including company-wide initiatives to improve revenue generating customer-centricity.
Contextually relevant content planning
Developing persona-based initiatives to glean social media data to be used in optimization and creation of creative campaigns and content development.
Understanding customers and purchase funnels
Understanding customers and purchase funnels – Reconciling user experience, testing, persona and web analytics-based approaches to understanding and optimizing customer behavior.
Books by Jeffrey
Have Jeffrey Eisenberg teach your team
Jeffrey Eisenberg is a recognized authority in online marketing optimization, improving online conversion rates, and persona-based accountable marketing. For over 15 years he and his brother, Bryan, have have helped medium to large B2B & B2C companies like HP, Intel, Cancer Treatment Centers of America, Overstock, NBC Universal, ICE.com and hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Currently he consults, trains and mentors select clients.
As an original CEO and co-founder of FutureNow Inc in 1998, Jeffrey was one of the very first sales and lead conversion optimization professionals on the Internet. He is no longer involved with the firm since 2009. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action & Waiting For Your Cat to Bark?. He has also written for publications like Forbes.com, ClickZ Network, and eMarketing & Commerce Magazine. He served as keynote speaker for both North American and international interactive marketing conferences like PubCon, Dreamforce, Search Engine Strategies, plus iCon Text. Eisenberg speaks Spanish with native fluency and has transacted business in 26 countries.