Jeff Sauro

Pioneering author of Quantifying the User Experience

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. Jeff has published over fifteen peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. … [full biography]

Have Jeff Sauro teach your team

  • Have Jeff teach a course

  • Jeff can help you with

    Usability Testing

    Measuring Usability LLC has a full service dedicated usability lab for mobile and desktop testing in our Denver CO offices. Our studies range from exploratory discovery sessions to competitive benchmarking tests. All our sessions can be observed remotely. We provide video highlight clips, detailed usability problem descriptions, as well as a battery of standardized task and test level metrics along with appropriate statistical analysis. Our approach is to observe, describe and quantify behavior, insights and interactions to better manage and improved the user experience.

    Statistical Analysis

    Usability analysis and analytics are increasingly merging. With a background in six sigma and multivariate statistical analysis we are able to analyze data sets for patterns and answer specific research questions such as : What are the key drivers of our Net Promoter Score? What is the optimal combination of multiple design elements that generates a statistically higher conversion rate? What sample size do we need?

  • Books by Jeff

  • Have Jeff Sauro teach your team
  • Jeff's Biography

    Jeff Sauro

    Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. Jeff has published over fifteen peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He is author of four books including the recent: Quantifying the User Experience: Practical Statistics for User Research. He has worked for GE, Intuit, PeopleSoft and Oracle. Jeff is the principal of Measuring Usability LLC, a full service UX research firm that works with dozens of Fortune 1000 companies, including PayPal, Walmart, Autodesk, McAfee, Crate & Barrel, JC Penny’s and Edmunds. He writes weekly articles at measuringusability.com.

    Jeff received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.