Ginny Redish

Specialist in plain language and writing for the web

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Janice (Ginny) Redish has been a passionate evangelist for usability and clear language for more than 30 years. She has been called “the mother of usability” and one of the “pioneers of usability”.

Through her consulting practice, Redish & Associates Inc., Ginny helps her clients plan, organize, design, write, and test successful … [full biography]

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    Content Strategy

    Content strategy means taking a big picture look at all the ways you touch your customers. It means thinking strategically about how you plan, write, and maintain your content. It means aligning your content with your organization’s business goals. I’ve helped with content inventory, content analysis, and content planning, as well as with organizing, writing, and testing content.

    Usability Testing

    I helped to bring the technique of usability testing to computer software, hardware, manuals, and now web sites and apps. In usability testing, trained observers watch and listen as representative users try to find, understand, and use a web site or app. I still help clients plan usability tests. I am a highly-experienced, excellent session moderator. I work closely with the client team to analyze what we saw and heard, understand what is working well and what needs to be fixed, and then recommend what to do.

    Writing for the Web

    People come to your web sites and apps for the content. Yes, navigation, search, design, and technology are all critical. But so is the content. I mentor content contributors and reviewers as they hone their skills at selecting, organizing, writing, and testing content for their sites and apps. I actually write and revise great web content—and other communications.

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  • Ginny's Biography

    Ginny Redish

    Janice (Ginny) Redish has been a passionate evangelist for usability and clear language for more than 30 years. She has been called “the mother of usability” and one of the “pioneers of usability”.

    Through her consulting practice, Redish & Associates Inc., Ginny helps her clients plan, organize, design, write, and test successful web sites and other user experiences.

    Ginny is sought after as a speaker and workshop leader. She is a dynamic instructor who has trained thousands of writers and subject matter specialists in writing for the web, plain language, content strategy, and other topics. Ginny has keynoted conferences in the U.S., China, England, Finland, The Netherlands, Norway, Slovenia, and Spain.

    The many clients Ginny has helped include AARP, American Airlines, Boeing, DuPont, Hewlett-Packard, Marriott International, Nokia (Finland), and SAP (Germany), as well as more than 25 U.S. federal agencies and several state agencies.

    Reviewers have raved about Ginny’s most recent book, Letting Go of the Words—Writing Web Content that Works, now in its second edition.

    Ginny is a graduate of Bryn Mawr College and holds a Ph.D. in linguistics from Harvard University.

    She combines her training as a linguist with what she has learned in more than 400 practical projects to mentor clients as they bring plain language and user experience into their organizations. She contributes her expertise in clear writing to UX teams, working closely and well with designers, developers, and subject matter specialists.