Bryan Eisenberg

Internationally recognized pioneer in conversion optimization

Bryan Eisenberg is a recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, marketing tools, web analytics, big data and persona marketing. For over 15 years he has have helped small, medium & large B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & … [full biography]

Have Bryan Eisenberg teach your team

  • Bryan can help you with

    Continuous improvement coaching

    Mentoring and development of innovative strategies and optimization frameworks to drive continuous improvement both quantitatively and qualitatively, including company-wide initiatives to improve revenue generating customer-centricity.

    Contextually relevant content planning

    Developing persona-based initiatives to glean social media data to be used in optimization and creation of creative campaigns and content development.

    Understanding customers and purchase funnels

    Understanding customers and purchase funnels – Reconciling user experience, testing, persona and web analytics-based approaches to understanding and optimizing customer behavior.

  • Books by Bryan

  • Have Bryan Eisenberg teach your team
  • Bryan's Biography

    Bryan Eisenberg

    Bryan Eisenberg is a recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, marketing tools, web analytics, big data and persona marketing. For over 15 years he has have helped small, medium & large B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Currently he consults, trains, and mentors select clients.

    Bryan co-wrote Call To Action and Waiting For Your Cat to Bark?, both Wall Street Journal and New York Times bestsellers as well as Always Be Testing and Persuasive Online Copywriting. Bryan has been featured as an expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Forrester Research, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

    Bryan has presented keynote and featured sessions for events such as Search Engine Strategies, Shop.org, Direct Marketing Association and Salesforce.com’s Dreamforce Conference. Bryan is the co-founder and Chairman Emeritus of the Web Analytics Association and is on the board of trustees of the Direct Marketing Education Foundation. He serves as an advisory board member of organizations like Search Engine Strategies, the eMetrics Marketing Optimization Summit and VC backed startups (ie. Bazaarvoice, iPerceptions, UserTesting.com, etc.)