Boon Sheridan

Content strategy and information architecture provocateur

Boon Sheridan cutout

Boon loves solving problems and sharing stories. He brings over 15 years of design and strategy experience to life in words, pictures, personas, maps, flows, workshops, and the occasional voice-over. As a card-carrying geek, Boon hates duplicating efforts. Over the years he’s taken apart the way he and his teams … [full biography]

Have Boon Sheridan teach your team

  • Boon can help you with

    Content Strategy

    Great design is more than pixels; it’s the right content at the right time. Even more, it’s building a model for success and growth. Boon can help you map out the problems, where content can help, and how to manage and grow it long term.

    Customer Journeys

    Customer journeys rock. HARD. He loves using them early in a project as a way to uncover questions, hidden requirements and details, and spark conversations. Simple but evocative stories about how people connect and communicate with the company bring everyone into the design process in ways other approaches can’t.

    Discovery and Development

    Some of his favorite work has been when someone says, “We need a big idea. Make it happen.” Whether it’s redesigning a core part of a product, rethinking an entire business model or just coming up with a surprising idea for solving a problem—grab some people and make with the magic.

  • Have Boon Sheridan teach your team
  • Boon's Biography

    Boon Sheridan

    Boon loves solving problems and sharing stories. He brings over 15 years of design and strategy experience to life in words, pictures, personas, maps, flows, workshops, and the occasional voice-over. As a card-carrying geek, Boon hates duplicating efforts. Over the years he’s taken apart the way he and his teams work, found common goals and mapped where overlaps occurred. Now he adds a pinch of audience needs and content models into persona dimensions, sprinkles site goals and structure into editorial plans and sleeps much better at night.

    Over the years he’s crafted content strategies for financial services, developed design cookbooks for insurance companies, designed applications for hotel giants, created customer journeys for entertainment powerhouses, and helped startups clarify their vision and ideas.

    He’s spoken about UX and design at places like EuroIA, MidwestUX, The MIMA Summit, UCLA and more. He holds a BA in English Literature from Wheaton College and has a “to read” stack that seems to get smaller.