Today, Lou informed me that a question I’ve had about our distribution has caused him to make a new policy at Rosenfeld Media. That is, RM’s books will no longer be individually shrink-wrapped (saving untold amount of plastic and even more greenhouse gases from trucking and mailing books around the world).
It didn’t seem “right” that a book on sustainable design should come shrink-wrapped. This is especially so for a book that is almost always wrapped in an envelope or box as soon as it’s taken out of its case (in order to mail it to you). The purpose of the shrink-wrapping wasn’t so much to protect the book in the mail (the envelope mainly does that already) but to protect the books as they’re jostled about in their case, from printer to distributor. Since the distance they travel in their cases (from printer to distributor’s storage facility) is just a few miles, Lou made a decision that this didn’t represent much need for protection.
Also at issue, is the matte finish of RM’s books since they scuff more easily than glossy covers. Still, they don’t see much wear in their travel so the likelihood of scuffing is really, really low.
So, thank you Lou for not only saving the use of unnecessary plastic on this book, but on all of your books from now on!
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