Write Clearly

  • Writing is easy, right?

    Most of us have to write a lot. Scientists write for academic journals, business people write proposals, to get through college you have to write. What about writing for the web in general? What can you re-use from your hard-won writing skills, and what do you have to change? In this very intensive, small group workshop you’ll spend nearly all the time working on specific examples of your real writing.

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    Part 1: Choose your focus on the web

    We’ll explore the different ways that people read, on and off the web, and think about our audiences and goals for our writing.

    Part 2: Edit your content for the web

    You’ll learn about how to re-shape your writing so that it suits your chosen focus. You will learn nine research-based principles for editing for the web:

    • Understand how readers read: users, contexts and goals
    • Choose what to say: using headings to guide your choices
    • Slash everything else: why cutting helps
    • Edit sentences: sorting out the words
    • Put into logical order: first things first, second things second
    • Demolish walls of words
    • Choose links: writing links that work across pages
    • Check consistency: desk checks for content
    • Rest it then test it: usability testing of content

    Essential preparation

    Ahead of the course, you must:

    • Choose an example of your own writing that can be improved
    • Send the web address, or the document itself, to the course presenter.

    The presenter will choose a selection of the examples to use during the day, and will find time to discuss your example with you.