Trust by Design

  • Design serves one primary purpose: to gain the trust of its intended audience. Within the first second of viewing a design — before even reading a single word — we have already determined our opinion about the quality and likely trustworthiness of what we are looking at. Once that basic line of trust is established, it is only then that design can work to help turn data into knowledge and knowledge into understanding.

    In this workshop, Jason will present the principles of trust for design, and look at how you designers use them to help clients and other stakeholders understand often obscure design decisions.

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    Students will learn:

    • Why design is critical for retaining the audiences trust in a product
    • How to avoid design pitfalls that wreck an audience’s trust
    • Ways to use interactive design for smoother user interfaces that people trust
    • Why creating a design voice is imperative for trust
    For more details on trust and design, see Jason’s article “10 pro tips to get people to trust your site” on CreativeBloq