See What I Mean

  • We live in an age of bite sized information where gaining the attention of our potential customers, executives, sponsors, clients or even peers can be difficult. Stakeholders seldom read the carefully prepared specifications or reports and customers have become blind to advertisements and marketing copy.

    Google chose to overcome these communication barriers by marketing their new browser, Google Chrome, with a comic book drawn by comics legend Scott McCloud. Yahoo!, eBay, Adobe, and many other companies are employing comics in various stages of product development.

    Just as vividly as they convey the feats of superheroes, comics can tell stories about your customers and products. They can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.

    Interested in this course?

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    In this full day workshop, the Kevin Cheng, author of the book See What I Mean, will discuss how you can use comics as a powerful communication tool without any illustration training or background.

    Benefits

    This interactive workshop will teach you:

    • how to sell the idea of using comics to all levels of your organization
    • a cost-effective and quick method to document your organization’s work, ideas and vision in a way that anyone stakeholder will readily understand and consume
    • putting the story back in “storyboarding” and really describing the user experience from the users’ perspective
    • how comics can be used as a way to engage users early and solicit their feedback
    • the properties of the comics medium that make them so much more than either words or pictures alone

    Practitioners are always seeking new tools and methods to assist with their day to day activities. A large part of the task of an IA is not only to do the tasks assigned to us but effectively communicate the proposed solutions. The comics method represents a fast, easily accessible tool that most people forget they are capable of doing. Further, the skill of storytelling in general, whether though comics or not, is one that needs to be refined for presenting in any medium.