What Every Designer Needs To Know About People

  • It’s easy to get caught up in design and implementation and forget that at the end of your project is a person you are designing for and communicating with. If you want to effectively reach and interact with your target audience, then you need a basic understanding of how people see, read, think, and behave.

    Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. From her book 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked the most important “things” that you need to know in order to design intuitive and engaging websites, applications, and products that match the way people think, work, and play:

    • How people see and read
    • How people do and don’t pay attention
    • What we know about human memory, cognition, and thought processes that affects design
    • The research on social behavior that impacts design
    • What motivates people
    • How people make decisions

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    This is a hands-on workshop. You will apply what you are learning with exercises and case studies to improve the design of, and optimize both usability and engagement for, our case studyor your own that you bring with you.

    Each participant will receive a full workshop manual that contains all the materials used in the class, plus Quick Reference Summaries.