Luke Wroblewski is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: Functioning Form. He is also frequent presenter on topics related to Web startegy and design and a former member of the board of directors of the Interaction Design Association.
Previously, Luke was the Lead Interface Designer of eBay Inc.'s platform team. At eBay, he led the strategic and interaction of new consumer products (including Kijiji and eBay Express) and internal tools and processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.