Web Content and Experience Management

By Tony Byrne

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  • Web Content and Experience Management Cover
  • Web Content and Experience Management (WCM) technology has been around for two decades, but has recently moved to center stage as enterprises seek to transform their customers’ digital experiences. Today there’s a greater urgency for editors, marketers, developers, and strategists to understand the potential and limitations of WCM tools, as well as where the industry is headed. This book provides the inside story on how WCM platforms *really* work, so you can better leverage your investment for business success.