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Why We Fail

Real Stories and Practical Lessons from Experience Design Failures

User Experience Failures

About the Book

Just as pilots and doctors improve by studying morbid-but-fascinating crash reports and postmortems, user experience designers can improve by learning how products failed in the marketplace when the determining factor was experience design. As opposed to books that proselytize a particular approach to design, these case studies in Why We Fail will illustrate what teams actually built, how the products failed, and how we can learn from that experience.

Why We Fail will help you:

  1. Understand the key mistakes other teams have made so you don't repeat them
  2. Turn unavoidable failures into building blocks to be successful
  3. Create a team environment where failures are controlled and valuable