Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. Lou blogs at www.louisrosenfeld.com

Rich Wiggins wrote one of the first books about the Internet and Web publishing in 1994. He writes and speaks widely on Internet issues and has been quoted in The New York Times, the Washington Post, the Chronicle of Higher Education and elsewhere. Rich serves on the editorial board of First Monday and his articles in that journal are among the most read and cited. He regularly discusses computer and Internet issues on the East Lansing NPR station, WKAR-FM. Rich’s day job is at Michigan State University. His group put MSU on the Web in spring of 1993. Under his leadership MSU was the first university to license AltaVista—and one of the first to abandon it in favor of a handcrafted search log analysis-driven Best Bets service. Rich analyzes search logs daily in order to understand and serve the needs of a large university community. More on Rich here.