Skip to Navigation | Skip to Content

Mental Models

Aligning Design Strategy with Human Behavior

Mental Models

Resources

Background for Your Boss (or Client)

Articles

Comics

Presentations

Essays

How-To

Short-Cut The Process Employ the Model Over the Long Term Segment Audiences by Behavior for Recruiting Recruit Participants Find Out What Makes People Tick: Gather Stories Comb Through the Transcripts Group the Data Format the Model Slot Content Beneath the Towers Derive Information Architecture & Design Run the Project

Templates & Scripts

Appendices

Buy This Book:

Ordering, Shipping & Return Info