From checking into a flight to checking a bank balance, all kinds of people rely on technology to do things that are important to them. The words in your interface—button copy, error messages, and everything in-between—are one of the key ways your customers find their way from point a to b.
This book will teach you how to use words as a design tool in your product even if you don’t feel confident in your own writing skills. Learning how to use language thoughtfully matters because digital experiences with clear, helpful content are easier for people to learn, use, and love.
Developers, designers, marketers, founders, product managers—this is the practical book about writing you’ve been waiting for.
From Button Copy to Bots Blog
- Dedication on
Table of Contents
Section 1: Write like a human
Chapter 1: Find your purpose
Chapter 2: Write for communication and clarity
Chapter 3: Let your users decide
Chapter 4: Ask only for what you need
Chapter 5: Building principles into your approach
Section 2: Get scrappy with strategy
Chapter 6: Think through the system
Chapter 7: Plan for the future
Section 3: Write for key tasks
Chapter 8: Action language
Chapter 9: Conversational interfaces
Chapter 10: Get people started
Chapter 11: Sensitive subjects
Chapter 12: Transactions
Chapter 13: Problems and other opportunities