I quit my career as a IA consultant because my user-centered recommendations ran smack into IT-centric technologies. It tired me out to hear clients gripe about how, say, SharePoint made it impossible for them to improve the customer experience. I felt bad for them, and worse their customers. Because once an enterprise picks its software, good bloody luck changing things.
That’s why I’m so happy to get our newest book—The Right Way To Select Technology—out into the world. Organizations must stop falling for marketing pitches and wasting time, money, and futures on the wrong technologies. And I can’t think of better authors to tackle this than Tony Byrne and Jarrod Gingras. Their firm, Real Story Group, has been evaluating software for 16 years. They’re renowned for being technology-agnostic and fiercely independent.
If you’re involved in choosing your organization’s technology, Tony and Jarrod’s book will help you make good choices. You’ll also negotiate better deals and make your users happy. It’s short, witty, and available today here at Rosenfeld Media or via Amazon. I hope you enjoy it!
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