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That's how long it took a copy of Indi Young's Mental Models to travel from our warehouse outside Detroit in the USA to a suburb of Canberra, Australia. (All hail DHL!) And it took the digital edition mere seconds. I guess it really is possible for a small startup to do business globally. If you don't believe me, have a look at the list of countries below; it's where we've sold books since going live two weeks ago.

Whether you purchase our books as molecules, bits, or both, we want to serve you well but know we can do better. We're working hard on improving our shopping experience, and many of you have already provided us with invaluable input to that end. Thank you. It'll get better, and we hope you'll continue letting us know how we can improve. You can comment below, take a dip in our customer forum, or send me an email (lou [at]

OK, that list of countries:

Continue reading "15,400 kilometers / 9,600 miles in 3 days" »

We're pleased to announce that Rosenfeld Media's first book, Indi Young's Mental Models: Aligning design strategy with human behavior is now available for purchase!

Mental Models is available in both full-color high quality paperback and screen-optimized digital editions. In fact, when you purchase the paperback, we'll include the digital version, which will arrive in your inbox moments after purchase. We've also made much of Mental Models' supplementary content and all of its images available via the book's substantial web site and Flickr, respectively. At US$36 for paperback/digital, and US$19 for digital only, we feel we're providing great value in addition to great content.

We're able to provide you the best value because we're foregoing the retail route; you won't find Mental Models at your local bookseller. You can order it from Amazon, but you'll only receive the print version that way. So... please order Mental Models directly from Rosenfeld Media today, and let us know how you like it (and how we can do better)!
Mental Models front cover

Key Forums logo Rich Wiggins will be making the big trip across the pond to Sydney, where he'll teach a day-long workshop on site search analytics on March 6. Rich's workshop is based on the material in his forthcoming book Search Analytics for Your Site: Conversations with your Customers. He is fresh off teaching the workshop at Nielsen Norman's Barcelona and Las Vegas events, and his Australian appearance is being produced by the good folks at Key Forums. The event is sponsored by the Information Architecture Institute, the Australian Library and Information Association, the Records Management Association of Australasia, and Image and Data Manager magazine.

Keep tuned to this page for other Rosenfeld Media author events (and discounts).